It's not news that Batteries Plus is a rip off.. At least in my experience they are 40-60% higher compared to the competition and online stories. I stopped in today to get a motorcycle battery for Michelle's Honda and the one they carry was $83.... my reaction was "fuck prices have gone up"!. I replaced the same battery for $55 two years ago at a dealer. The guy helping me quickly stated the he might be able to "help me out" when I suggested I would make due with my current dead battery. Sure enough he was able to sell it to me for $59. So if you absolutely need a battery from BP make sure to ask for the best price... another retailer using consumer ignorance to pad their margins.